Article Posted: June 14, 2013
Unconventional thinking can sometimes lead people to a new perspective on an old product. Ideas that spawn novel, and creative thinking, sometimes can also spawn negative and positive responses from people who are presented with them. Jihawg Ammunition is one such type of unconventional idea that spawned from the minds of a few friends who were having an outside of the box moment around a campfire. Afterwards, the 'Peace Through Pork!' motto was born, and set out to spawn a new line of ammunition, with a sarcastic tone, that the owners feel is intended to draw in consumers, along with an additional bit of amusement and apparel along the way. It seems to have raised a few eyebrows for some concerned citizens as well.
Although the concept of lacing ammunition with other substances isn't new, the take Jihawg has taken on an old idea to modernize it for commercial use is new to the commercial market. According to the Jihawg ammunition website, this is a synopsis of how the ammunition company spawned from an idea that lead to the business.
"In the fall of 2010 Brendon and Julie Hill set out to create the newly revised form of ammunition. After meddling with paint formulas for several months, Brendon was able to complete a paint that would accept pork products and still function as intended on bullets.
"What we do is take industry base paint, a type of ballistic paint, and it took us a year to formulate how pork product that goes into it is still viable," Hill said. "The paint still has to function and stick to metal, but also be haraam or unclean."
The premise of the model for the business is built upon the opinion that the ammunition itself might be a deterrent against anyone who is considering going on a Jihad.
Some people may not understand the definition of defense until after someone has tried to exercise domination over people through acts of terror. We live our lives controlling objects all around us, including cell phones, tablets, even topics of conversation with friends. Very few times in our modern society are people left feeling without a lack of control in any situation. Defending yourself against someone isn't something most people will have to encounter in their entire life. When someone tries to take control of a situation by kidnapping hostages, killing in the name of Islam, or inflict harm on innocent people in a free society by exercising their dominance for any reason, they are taking away everyone's ability to have any sense of control over their own life. What a good portion of other articles that were written about the Jihawg Ammunition do is brush over the defense part of the statement. Defense is the way you gain back control from someone who has taken that opportunity to inflict harm upon you or other people. The majority of articles have focused on what people might do if they offend someone by using the ammunition without actually reading the ammunition was only created as a tool to defend oneself from anyone who might be trying to exercise control through terror. They work the same as any other self-defense bullet would without bringing up a litany of controversy.
A good portion of people have jumped on the bandwagon and begun ordering the cartridges since the official site went live a few months ago. Other people have taken to pick apart the ammunition manufacturer as helping promote 'Islamaphobia'. Even though a phobia in its simplest term is having an irrational fear of something you can recognize by sight or sound. An example would be people who have arachnophobia instantly know a spider when they see one, and in-turn have a natural fear that overcomes them. People on the other hand cannot spot someone in a store or market who worships Islam by sight or sound, unless that person either wears a T-Shirt saying they're Islamic, or carries a Quran around with them for worship. A person would have to have a social phobia that includes being afraid of everyone that comes near them in general if it fell into the category of being afraid of people.
The subject matter for the concept behind Jihawg ammunition has still caused some people to question one of the statements being made on the Jihawg Website. The statement has caused some people to be up in arms about the 'safety' of ammunition that is being sold legally to commercial buyers.
" A natural deterrent that prevents violence just by owning it but will strike fear into the hearts of those bent upon hate, violence and murder. Jihawg Ammo is certified "Haraam" or unclean. According to the belief system of the radical Islamist becoming "unclean" during Jihad will prevent their attaining entrance into heaven. Jihawg Ammo is a natural deterrent to radical and suicidal acts of violence."
The Jihawg ammunition has been approved by The Sporting Arms and Ammunition Manufacturing Institute Inc. (SAAMI), which was created by the federal government in 1926 to be a watchdog on all firearms and ammunition produced in the United States. It functions as an organization that creates and publishes industry standards for safety, interchangeability, reliability, quality of firearms, along with ammunition and components. They are also tasked with promoting safe and responsible firearm use. All S.A.A.M.I. approved ammunition is carefully engineered and manufactured as an article of commerce. As long as it is used in a proper manner that is designed for each cartridge, the safety of the satisfaction should be assured for the shooter.
Setting politics aside to look at the marketing aspects of the Jihawg ammunition and the business as a whole. When users visit the web site, they not only can find out that the owners are producing goods that are helping the job market with an established service of products in the same market as other ammunition manufacturers, they also can see there is an expanded line of long and short sleeve apparel, range targets, as well as hats to wear that are all made in the United States. Jihawg has expanded their market base to include other products that set the tone of their product for their market segment. In a free market, consumers are able to decide whether a product survives or fails, without having to worry about people outside of their marketing segment who do not represent the interests of the business being able to shut it down. Letting the market decide whether something should survive or fail is much better for society than politics and personal opinions. A company that produces jobs and is stable enough to survive over a long period of time should receive more praise than criticism.External URL: http://www.jihawg.com/
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